Saturday, February 2, 2008

The price of an engine

Microsoft's bid for Yahoo is an interesting move. Is a search engine worth that much? It's funny that the 20th century was about real engines, now we just are concerned with ones that find things for us.

What are they after? I can't see them taking over and trashing a brand. A lot of the analysis seems to be a move over the mobile space, before Google can really get established there. But is this really a quicker route for them to get there? Also moving to an unproven space is risky, it might not capture the imagination of enough people.

In terms of competition it's a bad thing, although MSN Live hasn't taken off - they could probably have stuck at it (after all they stuck at Windows ;)).

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