Another search engine relaunch at Microsoft. At least one thing to commend it is they have managed to come up with a name other than "Search" calling it Bing. I always wonder about the product naming at Microsoft, "hey what shall we call our new word processor?", - "Word!".
Still some imagination used here, I've tried it a bit and it is fine but not different enough to make me think it is going to give me a different experience or results. In fact it feels more direct rip off - which is a shame if there is a lot of effort behind the scenes on the actual searching technology. It is even a tongue in cheek beta.
There are some other less well backed engines that are promising to do different indexing and maybe it would have been too risky for MS to follow this approach, the reports at the moment are that they are taking market share off places like Yahoo.
So the doubling up of functionality offered by these two giants continues, one cannot have a browser without the other, an OS, and now search.
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