The world of social media has become to interwoven into regular media, that every news story seems to carry an implicit advert for a social media platform to "find out more".
In the case of the BBC, who are usually incredibly stuffy about not mentioning brands and if they do usually chide themselves with "other brands like this are available" to kid us that there is some impartiality going on.
But in the case of social the BBC forget all this and always trumpet what was said on Twitter, what was posted on Facebook. So if you do not care for such things you cannot get away from it. There is an implicit assumption here that this is part of normal life and not a product that although free is selling you're personal data like crazy behind the scenes.
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