I saw this in the cinema back in 2006 and decided to rewatch a DVD of it. Astoundingly this DVD had found its way into the 20 pence bucket at Cash Converters.
I think when I saw it in the cinema I did not take a lot of the plot in, being rather irritated by the endless product placement that a Bond film should be able to rise above.
But on re-watching this did not annoy me so much - so I could concentrate on the plot. Of course all the product placed mobile phone handsets look very dated now. I did find one piece of placement, the heart defibrillator that Bond uses to recover from a cardiac arrest actually an interesting public safety/education message.
Also I saw the cameo of Richard Branson being patted down at Miami airport amusing - also more amusing was that it had to be cut out of the in flight movies of British Airways!.
The film still holds up - all action and refreshing of an good brand.
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