Saturday, March 3, 2012

Personalised Search

A lot of coverage of Google changing their privacy policy and sharing information about users across their services.

Personalised search, although seemingly an obvious thing to offer I think misses the point. Ideally when you search for something, typically you want the same results any other person would get (if only so you can easily say "search on this"). Personalising kind of robs you of that. What I think is missing is some sort of context input to your search, allowing results to be filtered by that. That has the benefit of being interchangeable between people as well as allowing fine tuning on what is being searched for.

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