ITV

I watched ITV yesterday for the first time in a long time. The channel proudly presents itself as "Terrestrial channel of the year", which is slightly strange proud claim. I was also exposed to TV advertising, Jenson Button trying to sell me head and shoulders.

So not a bad experience but not one I will repeat for a while, they just do not have enough content worth watching. A possible concern for them is that TV manufacturers realising the world is changing are trying to muscle in on advertising revenue by providing their own advertising spots on over the top content (after all why should the broadcast stream be the only insertion point of adverts).