Red button interactive

Or green button to cancel the icon and get the picture back of what you are watching (they don't tell you this as much, if at all).

This is the digital TV tension between trying to sell you something or value add in your front room versus allowing you to just watch the content you paid for.

This is where there needs to be a clear distinction between the broadcasting business and the supplier of the STB, platforms are tightly controlled now - but any DTV box needs:

1. Ability to turn interactive off.
2. Refusal to download content on demand (pushing stuff you don't necessarily want).
3. Disable live pause, useful for some, a pointless disk spinner for many.